Our Story

Welcome to the travel obsessed, Headcase family!

We know that you’ve got some big travel dreams and a bucket list full of amazing destinations! That’s why we’ve created a sleek, stylish backpack designed to keep you turning heads while carrying everything you need for your next adventure, hats included!

The idea for Headcase was born mid-flight from Los Angeles to San Francisco, fueled by frustration with juggling hats on my lap, at my feet, or watching them get crushed in overhead compartments. Determined to solve the problem, we set out to create a backpack that’s not only stylish but also durable and practical—designed to protect your favourite hats, sunglasses, laptop, camera, and all your travel essentials. 

But the real story is yours—about all the incredible places you’re about to explore. So go ahead, book that next adventure, and we’ll catch you out on the road!

Jojo x

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A heartfelt thank you to my friends and family for supporting me throughout this wild journey! And a huge shout out to the fellow travelers I’ve met along the way—in airports, on boats, planes, and trains—who shared their hat-traveling struggles with me. Your stories and feedback were the inspiration behind this unique backpack design!

Join us on our journey here, and on Instagram + TikTok, to discover destinations that we adore, provide some travel inspiration, and to see where we’re off to next...

Live Bold. Travel Savvy. 

Imagined in California

Born in Bondi Beach